![]() ![]() ![]() Much may be achieved in this domain by appealing to people's vague sense of values. However, persuasion is only likely to be successful when the ground is fertile, that is when the audience is ready to be persuaded. In politics, when used skilfully, metaphorical language in particular may fulfil a persuasive function (Semino 2008: 85). But in the area of politics and economics, metaphors matter more because they constrain our lives". Lakoff and Johnson (2003: 236), for example, believe that, "Like other metaphors, political and economic metaphors can hide aspects of reality. As has been posited by Schneider (2016: 87) and various other scholar’s metaphors "play a key role in the construction of social and political reality". ![]()
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